Kids@Play welcomes Ben Smith back to the toy industry with general manager role

Kids@Play has welcomed a new general manager of UK and Ireland in the form of the sports nutrition sector innovator, Ben Smith.

Smith returns to the toy industry following a four-year period working in the sports field with a particular highlight being the successful launch of the Mars, Snickers and Bounty protein bars.

The multi-channel strategy secured sales in excess of 3,000,000 units in the first year. Smith has previously held national account positions with Vivid, Re:Creation and Rainbow Designs.

Nathaniel Southworth, Kids@Play managing director, said: “Kids@Play is developing its ranges and broadening its account base. As we grow we are mindful we have to support this growth with improvements to our levels of customer service.

“Ben will take on a broader role than account management and we are excited to harness his experience from both inside and outside the toy industry. Ben is a local resident to Chepstow which also makes it a perfect geographical fit. He is very well respected across the industry and we now have a trio of former Vivid team members.”

Smith added: “What the team has achieved in the last six months is staggering and the plans for 2019 will come as no surprise to people who know Nat. It is fantastic that this exciting company is located in Chepstow and I can run, ride or walk to the office.

“I am really looking forward to helping Nat and the rest of the team achieve the potential of Kids@Play. I look forward to meeting everyone at the forthcoming trade events – it’s great to be back.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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