Sustainability wins big in Made for Mums Toy Awards as Wild & Wolf scoops five titles

The consumer appeal for eco-friendly children’s products appears to be strengthening as Wild & Wolf secures five titles for its Petit Collage sustainable toy line in the 2018 Made for Mums Toy Awards.

The Organic Bunny Activity Doll took home the silver award in the Best Baby Toy category, while Peek A Boo House and Safari Wooden Puzzle and Play to home the bronze in the Best Toddler Toy and Best Sustainable Toy categories, respectively.

Petit Collage made the cut against hundreds of toys submitted from top children’s brands over the course of Made For Mums’ rigorous judging and selection process that included 500 child judges, eight weeks of home testing and 14 celebrity judges.

With a focus on designing with the health of children and the planet in mind, Petit Collage makes its products from recycled or recyclable substrates whenever it is possible. It also minimises packaging to avoid unnecessary waste.

“We are so thrilled to learn that five Petit Collage products have been successful at this year’s Made for Mums Toy Awards,” said Lorena Siminovich, founder of Petit collage.

‘It is a real privilege to know that our products have been recognised among so many other fantastic children’s products from across the UK. The fact that each product was tested by industry experts, mums and dads and of course children themselves makes the win even more special.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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