Disney strikes deal with Simba Dickie for Toy Story 4 RC line ahead of movie next year

The Simba Dickie Group has secured a new licensing agreement with Disney to develop a range of RC toys for Disney-Pixar’s Toy Story 4.

Siso toys UK, the new UK subsidiary of the Simba Dickie Group will market and distribute the range across the UK from April next year.

Last year, according to NPD market data, Simba Smoby UK became the number one manufacturer in the sector, with Simba claiming nine per cent of the market for RC toys last August. This was in part driven by the successful Disney-Pixar Cars 3 RC line developed by the company.

“The 1:24 scale Turbo Racer McQueen was the best-selling RC line by volume last year and Siso Toys UK will look to replicate and expand upon that winning formula with a range of 1.24 scale RC cars for characters Woody and Buzz as featured in Disney-Pixar’s Toy Story 4,” said Mayur Pattni, head of marketing at Siso Toys UK.

“We will also have a line of 1.18 scale RC that have a fantastic crash action feature.”

Martin Whitaker, managing director at Siso Toys UK, added: “Disney-Pixar’s Toy Story is a massive movie franchise, generating over $2.5bn at the box office and has been an evergreen toy property for over 20 years.

“We are very excited to have the Toy Story franchise within our SIso portfolio and can’t wait to launch the line next April 2019. We will support the range with an all-encompassing 360 marketing campaign and bespoke retail marketing plans to drive and ensure sell through with our retail partners.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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