Vivid Toy Group to grow UniVersus collectable brand with Nelvana

Nelvana Enterprises has detailed a new partnership with UK-based toy company Vivid Toy Group for the global licensing rights (excluding toys) to the new collectible property UniVersus.

In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with an order of 20 shorts based on the upcoming line of toys.

The toys and digital shorts are slated to launch in fall 2019.

UniVersus features a host of collectable alien characters, each one trapped in its own sand-filled pod that has plummeted to Earth. It’s up to kids to help free the aliens by decrypting the secret code, unlocking them from their hyper-sleep.

“This one-of-a-kind concept and fantastic cast of larger-than-life characters makes UniVersus an ideal brand to expand into content and consumer products,” said Mellany Masterson, VP Global Consumer Products and International Distribution, Nelvana Enterprises.

“Vivid has done a spectacular job developing this brand. Its boundless potential presents an exciting opportunity to tap into the success of the unboxing phenomenon to create a short digital series and consumer products that will excite and delight children.”

“We are delighted to be partnering with Nelvana who have a tremendous track record managing boys’ action content and licensing,” said Vivid Toy Group’s CEO Tony Hicks.

“Our Research and Development teams have been working behind the scenes on insights and trends which all point ‘up’ to space so it is exciting to hit upon a future trend and marry it with such a unique product offering and unboxing experience for kids. It is a privilege to partner with Nelvana to bring the story of ‘UniVersus’ to life across content as well as consumer products.”

The consumer products program currently in the works will target kids ages five to seven and focus on key categories including publishing, back-to-school, apparel and outdoor. Nelvana Enterprises is currently on the lookout for potential partners for a planned 2020 program launch.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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