Home / Licensing / Posh Paws partners with BBC Studios for Blue Planet and Planet Earth plush

Posh Paws partners with BBC Studios for Blue Planet and Planet Earth plush

A new range of plush toys inspired by the hit Planet Earth II and Blue Planet II TV series is scheduled to hit toy retailers from spring/summer next year.

BBC Studios and its European brand licensing agency CPLG, have secured a deal with Posh Paws International to create a plush toy range for the BBC Earth brand.

The agreement marks the first European toy range for the BBC Earth brand that will hit the market and launch for spring summer 2019. The fluffy animal range that is inspired by the Planet Earth II and Blue Planet II TV series will include an elephant, panda, tiger, penguin, polar bear, sea turtle, lion, sloth, sea otter, shark, octopus, grizzly bear, and each will come in three different sizes.

Steve Manners, EVP for CPLG, said: “We are thrilled to secure Posh Paws for our clients BBC Studios, as the first licensee for Europe.

"Its plush design and quality are exceptional, reflecting the values of the BBC Earth brand. We are working closely with BBC Studios on some unique projects for the brand, and this is just the start of what promises to be a very exciting licensing programme.”

Laura Bull, marketing manager for Posh Paws International, added: “We are delighted to be working with BBC Studios on this iconic and renowned brand. We have developed a range of beautiful, high quality plush toys that really bring the animals to life and we cannot wait to see them in the hands of animal fans across the globe.”

The BBC Earth brand will also be launching posters by Pyramid, design-led cards and stationery by Museums and Galleries, along with confectionery by Kinnerton and a 2019 calendar by Danilo.

A brand new landmark natural history TV series, Dynasties, will air later this year on BBC One, followed by a book and DVD release. While the UK tour for Blue Planet IILive in Concert starts in March 2019.

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