Harry Potter and Peppa Pig help UK licensing hit $818 million

Harry Potter, Peppa Pig and Man City FC have helped drive UK licensed royalties to an impressive $818 million.

New analysis from LIMA has revealed that the UK leads Europe as a hub for retail sales of licensed products, reaching a record level of $14.04 billion in 2017 and generating royalties for the brand owners to the tune of $818 million.

The findings spotlight the central role the UK now plays as a market for licensed goods and services, falling only behind the US, as it exports characters like Harry Potter, Peppa Pig and brands like Manchester City FC to the rest of the world.

Royalties generated by sales in the UK account for an estimated 5.6 per cent of the $14.5 billion total royalties taken worldwide from licensed merchandise sales in 2017. This figure has risen from $682 million since 2014. It’s a near 20 per cent growth that only proves the popularity with British consumers of brands and characters from across the world.

The UK has outperformed Japan, Germany and China.

The majority of UK royalties – over two thirds – came from products in the entertainment and character category, followed by corporate and brand at 8.6 per cent, sports at 8.3 per cent and fashion at 7.6 per cent.

Maura Regan, president of LIMA, said: “Once again the industry comes together in London to identify and capitalise on the huge opportunities presented by licensing to retailers and the creators of fantastic licenses.

“It is right then to look at the role of the UK as a catalyst within the global licensing community, both as a highly valuable market for licensed retail sales and also as a provider of licenses which generate royalties in markets around the world. These figures show how well the UK is positioned as a global trading hub for licensed product, whether you are a buyer, a seller or a retailer.”

Anna Knight, brand director at Brand Licensing Europe, added: “It’s great to be hosting this multi-billion dollar industry here in London once again, where the very best of British and European licensing talent meets with international colleagues to build brands and create products with worldwide appeal.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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