Sambro signs extensive new toy deal with Nickelodeon and Nick Jr.

Sambro is to develop a complete new range of outdoor and novelty toys, arts & crafts, educational games and role play sets for Nickelodeon and Nick Jr. branded products.

The announcement comes as Nickelodeon International enters into a pan-European, multi-year toy partnership with Sambro, a global supplier of licensed merchandise. 

The new agreement expands Nickelodeon’s relationship with Sambro to include more properties, product categories and European markets. As part of the expanded partnership, Sambro will develop a range of outdoor and novelty toys, arts & crafts, stationery and bags, plus new educational games and role play sets for Nickelodeon and Nick Jr. branded products, as well as select character brands.

“Sambro impressed us with their work on Nickelodeon Slime from January this year, and this new, expanded agreement signals our confidence in the relationship,” said Mark Kingston, Senior Vice President, International, Viacom Nickelodeon Consumer Products. 

“We believe that the same creativity Sambro showed with Nickelodeon Slime will shine through in all of the properties covered in this new agreement.”

This partnership with Sambro is Nickelodeon’s broadest rights deal with a single partner in Europe. A new product line will launch in Spring/Summer 2019 and will include PAW Patrol, Shimmer & Shine, Nickelodeon Slime, Nella the Princess Knight, Rusty Rivets, Nick 90’s and more.

“Sambro loves working with the Nickelodeon team and is delighted to secure a new long-term agreement which will allow us to unlock new product categories and extend our reach into more markets,” commented Nikki Samuels, Licensing Director, Sambro. 

“The new collection will demonstrate our commitment to bringing fun and innovative products to market, that kids will love.”

Nickelodeon will showcase Sambro’s Nickelodeon Slime product at Brand Licensing Show, 9 – 11 October, Stand: National Hall – D10.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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