Magic Box Toys has detailed plans for a third series of SuperZings, hitting shelves on February, 8th 2019.
After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.
Series Three maintains the popular ‘hero vs villain’ format of the previous two series, using everyday objects and food as collectible characters. Clad in iconic superhero capes and eye masks, there are new multi-coloured characters to collect, each with a matching ‘rival’, as well as rare and ultra-rare characters to boost the collectability.
Hideouts have been given a premium overhaul for the new line in the form of Kaboom Blasters which make SuperHero or Villainous sound effects. Inside the Kaboom Blasters kids will find an exclusive SuperZing character, RRP £6.
SuperZings Super Slider vehicles also get an upgrade for Series Three and for the first time will include a pull-back motor for added play value, RRP just £2 each.
Also new for this series are eight futuristic, articulated robot characters, RRP £4 each.
Starter Packs and Blister Packs will continue and the mix of different deco and colours across the range will be the collectible hook kids love.
The SuperZings range has exceeded expectations since launch with sales to date of over 4.5 million units. Series 2 got off to an impressive start in August with sales up 125 per cent on Series One launch, driven by fans trying to find the new and elusive Professor K.
Following successful and award-winning marketing campaigns for the previous two series’, SuperZings Series Three will also be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.
Julia Cake of Magic Box Toys, said: “We’re really excited about the third series of SuperZings. The response we have had to the brand so far has exceeded our expectations and we know we have created a really likeable concept with a hugely popular theme.
"With each new series, we bring something different to the range in order to sustain the excitement with children so they can continue to create their own SuperZings world.”