As Beano Studios steps up its licensing efforts a further move into toys, games and puzzles looks to be on the cards for the iconic staple of British culture.
The firm has just tapped Rocket Licensing as its UK licensing agent and promoted Angeles Blanco to the role of director of global licensing.
Under the new deal, Rocket has outlined its plans to increase Beano’s presence in the toy space as it eyes new partners across toys, apparel, stationery, games and puzzles and gift.
Emma Scott, CEO of Beano Studios, said: “As Beano Studios continues to grow its offering, we are excited to have Rocket Licensing on board to extend our licensing portfolio in the UK.
“With a proven track record of success, I am confident that will provide opportunities in new categories and build upon our existing licensing partners.”
Rocket Licensing, managing directors Rob Wijeratna and Charlie Donaldson, added: “Rocket Licensing is delighted to be working with Beano Studios to help maximise the potential of the Beano portfolio of brands. Beano has been an important part of growing up for generations and remains as relevant and important now as it has ever been.
“Dennis and Gnasher, Minnie the Minx, Bananaman and the rest of the Beano characters bring with them both humour and heritage, and we see this as an invaluable combination when it comes to creating innovative and engaging product and a licensing programme with longevity.
“The Beano has a huge heritage as well as new television, digital content and of course the hugely successful comic to drive recognition and interaction with new generations of children.”
Meanwhile, Blanco’s promotion follows two years with BEano Studios as part of the team that spearheaded the new licensing strategy across the brand. In her new role, she will lead the development of Beano’s global licensing programme.
“I am looking forward to working closely with Rocket Licensing to further develop our licensing opportunities,” she said.
“Beano is loved across four generations and powered by our freshly transformed brand, our nw content ouput and rapid digital growth. We are able to offer a unique proposition to new partners.”