Bandai UK finally goes Bananas for ‘latest collectable trend’

Bandai UK believes it has struck upon the next collectable craze as it readies for the launch of Bananas, a line scheduled to shelves this December.

The new range combines the two key collectable trends at the moment, bringing ‘surprise’ toys and the food trend together by tasking kids to peel a tactile, scented banana skin to reveal a variety of toys inside.

Launching with six bright colours, kids can now get to work collecting them all. Peel Bananas to reveal tons of mini surprises inside, including a cute Crushie character, two mini squeezable friends, gemstone stickers to decorate the Crushie or Banana, a collector sheet with character stickers, and a hanging vine to display Crushie friends.

Bananas can be displayed by hanging them on a backpack, or re-seal them to take on the go and trade with friends. The first batch of Bananas features a total of 24 ‘surprise’ Crushie friends to collect, including Rare and Ultra Rare Crushies.

Emma King, product manager, Bandai UK, said: “Bananas is a much-needed, truly premium addition to the collectables shelf, promising longevity of play and subsequently offering kids and parents alike even greater value for money. 

"From the realistic peeling action to the scented packaging – which in itself is collectable – there are so many layers to this toy and so many different elements for kids to enjoy. We’re really excited to be bringing the brand to the UK and can’t wait to see the creative ways that kids #gobananas!”

Bananas are available in bunches of three (RRP £9.99) or as single units (RRP £3.99), for ages four and upwards.

To learn more, visit www.bananas.toys. Consumers can also engage in exciting and entertaining social conversation by using the hashtag #GoBananas on Instagram, Facebook and Twitter and following @bananacollectibles on Instagram.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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