Baby Annabell has partnered with leading children’s charity Barnardo’s to celebrate its 20th anniversary.
As part of the campaign, Baby Annabell has created a limited edition doll called Baby Annabell My Special Day that comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.
£2.50 from the sale of every Baby Annabell My Special Day purchased in Smyths Toys Superstores across the UK will go towards a donation to the charity.
Baby Annabell has risen in popularity over the last 20 years, with over eight million dolls sold worldwide.
Baby Annabell My Special Day has realistic sound and movements to promote imaginative role play and encourage the development of social skills from a young age.
It features eight life-like functions including wetting its nappy, babblinh and gurgling.
Meanwhile, Barnado’s is the UK’s largest children’s charity and supports more than 300,000 vulnerable children, young people, parents and carers across the country.
Kasia Leskow, marketing manager for Zapf Creation’s Baby Annabell, said: “Reaching 20 years is an exciting milestone for Baby Annabell and we’re really looking forward to celebrating this momentous occasion in partnership with Barnardo’s.
“Loved by generations, Baby Annabell has been encouraging learning and early development through imaginative play for years so it seems a great fit to be supporting an organisation that helps so many vulnerable children and families throughout the UK.”
Barnardo’s chief executive, Javed Khan, added: “We are thrilled that Baby Annabell has decided to support Barnardo’s through the sales of their anniversary doll.
“Every pound raised is important as it enables us to continue supporting the 300,000 vulnerable children, young people, parents and carers across the UK.
“We are delighted that this partnership will help to raise money and awareness for our vital services, which include those for young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.”