Topps is now letting kids own actual pieces of Frank Lampard or Eden Hazard’s team shirts

Trading cards and collectables specialist, Topps has unveiled its new Match Attax Ultimate collection, featuring the best Premier League players and bonus memorabilia.

The new offer, which runs alongside and extends the regular Match Attax official Premier League Trading Card game, features 150 collectable foil cards, with exclusive autograph and shirt cards – featuring actual pieces of player shirts – from the biggest names in the Premier League.

Cards are categorised as ‘Regular’, ‘Captains’ and ‘One-Club Players’ with additional ‘Sketch’ cards and ‘Premier League Elite.’ All cards are double-cut offering a more premium finish.

The October 25th launch of Match Attax Ultimate will be supported by a dynamic and integrated marketing campaign incorporating a multi-platform teaser campaign, joint marketing campaigns with the Premier League, endorsements from players and new format display units to get the whole country collecting.

Rod Pearson, marketing director, Topps Europe Ltd, said: “We are very excited to be launching the Match Attax Ultimate collection this season, alongside our traditional Premier League collection. We know it will be a big hit with super fans, especially with added bonuses such as signed cards and memorabilia from some of the greatest players in Premier league history including Frank Lampard, Gianfranco Zola, Dennis Bergkamp, Sergio Aguero and Eden Hazard."

The Match Attax Ultimate Mini deck Box, containing 15 Ultimate cards and has a RRP of £7.50. The Starter Pack with premium ring binder and 5-card pack is RRP £10.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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