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Mattel’s Barbie Dreamhouse Adventures goes global with new broadcast partners

Mattel has secured a raft of new broadcast partnerships for its hit show Barbie Dreamhouse Adventures as well as giving the green-light to a second season run.

The firm has secured a host of 12 new partners, taking the series across Europe and the South America.

New broadcaster partners for season one of the show include Gulli (France), SONY Pop (UK), Super RTL (Germany), Boing Turner (Italy), Panda (Portugal), AMC Minimax (Eastern Europe), Channel One (Russia), Nine Network (Australia), SBT (Brazil), Televisa (Mexico), Cartoon Network (Latin-America) and Cartoon Network (Asia). 

The first season, which debuted earlier this year on Netflix in the US, will start to roll out internationally from fall 2018.

Frederic Soulie, senior vice president, content distribution & business development at Mattel, said:As she approaches her 60th anniversary in 2019, the popularity of Barbie is ever-growing and continues to expand into new formats. 

"Barbie Dreamhouse Adventures is a special series as it allows viewers to get up close to Barbie and immerse themselves in her world, family and friends. The show has already been a hit in the US and we are delighted with the reception from our best-in-class broadcast partners globally, which makes the greenlight of the second series very exciting."

Caroline Cochaux, managing director, Lagardère Active TV France & International and CEO of Gulli, added: Thanks to the legendary Barbie doll, the historical partnership between Gulli, kids’ favourite channel in France and Mattel, keeps going strong. We are very delighted to be the exclusive broadcaster in France of this new series.”

Series one of Barbie Dreamhouse Adventures recently won the 2018 Cynopsis Imagination Award for “K6-11 Show Exclusively for a Streaming Platform”.

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