The Entertainer sees full year profits rise 38 per cent

The Entertainer has today posted a 38 per cent year on year profit increase for the 12 month period ending January 2018.

The retailer, which now has 148 stores across the UK, delivered a total sales increase across all channels of 7.4 per cent with LFL store sales being broadly flat. Its online platform recorded a 28 per cent sales increase.

In the same period, The Entertainer paid out profit-related bonuses of £1.9million to its employees. The company’s policy of tithing profits resulted in donations of £1.3 million and along with other schemes such as Payroll Giving, PEnnie and carrier bag donations, its total charitable donations exceeded £2 million for the first time.

Gary Grant, founder and chairman of The Entertainer, said: ““I’m delighted with these results and credit our continued success to a combination of tight cost control, the strength of our own label offering, our skill at capitalising on trends such as L.O.L. Dolls and our enthusiastic, loyal staff.

Looking at current trading, I’m encouraged that at our half year 2018/19 total sales increased by 25% with LFL store sales growth of 12% and, following the successful re-platform of our website, online sales are trading 21% up on last year. Our growth agenda will continue, and we will be looking at every opportunity to expand both nationally and internationally”.

Current year store growth will see a further 12 new stores open along with 10 existing stores being refitted/relocated, including the re-opening of its global flagship Westfield London store following a £750,000 make-over. A successful trial with Matalan during 2017 has also seen 59 in-store toy departments opened during September.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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