Rainbow Designs secures Spot the Dog toy partnership

Penguin Ventures has detailed a new gift and toy range for the iconic children’s book brand Spot the Dog – securing an exclusive partnership with Rainbow Designs.

The new range will launch at retail for Autumn/Winter 2019 ahead of Spot’s 40th anniversary in 2020 and will feature plush, sensory toys, wooden blocks and pull-along toys. It’s taken inspiration by the new Spot style guide developed earlier this year.

“Penguin Ventures has a long-standing and very successful relationship with Rainbow Designs across its portfolio of brands and I am thrilled that they have come on board for Spot,” said Anna Metcalfe, category manager of hardlines for Penguin Ventures.

“Rainbow’s products are consistently of excellent quality and highly innovative in design and we are really excited to see the range that they develop in time for Spot’s 40th anniversary in 2020.”

Anthony Temple, managing director at Rainbow Designs, added; “As the home of Classic Characters we are delighted that Spot is returning to the Rainbow Designs stable and to once again be working with Penguin Ventures with this much loved and iconic character.

“Classic characters are in the ascendency and Spot is one of the greatest evergreen properties of the preschool sector. In the build up to his anniversary, we have some exciting and fresh new products planned, designed to deliver the best in Adventure and Fun with Spot.”

In addition, a new babywear range from Dennicci will launch in Spring 2019 with confirmed listings in two major grocers while Puffin, part of Penguin Random House Children’s will be launching a range of tactile lift the flap board books in 2019.

Finally, CDP Kids and Salspot Limited will bring a new adaptation of Spot to the stage in Australia. It will feature a series of puppets, stage actors and songs. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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