John Adams has renewed its master toy partnership with CHF Media and its popular pre-school animated series, Pip Ahoy!
The toy firm will now develop a new raft of toys reflecting the characters and themes of the show’s third series which launched on ITVBe’s new preschool block LittleBe in September this year.
Pip Ahoy will be showcased at the upcoming Toy Fair next year and will contain a line of 13 skus, including plush, play sets, figurines, vehicles and puzzles. The renewed Pip Ahoy master toy license will also be supported by a 360-degree marketing plan, including TV and VOD advertising, PR, digital and social media to support the range.
Adrian Wilkins, chief executive officer at CHF, said: “We are delighted to announce that John Adams has been re-appointed as the master toy partner for Pip Ahoy. With a brand new series launching on ITVBe and reaching many new pre-schoolers and their families, there is no better time to renew the partnership and to provide more Pip Ahoy merchandise in the market place.
“The team at John Adams are a pleasure to work with and are fully behind the brand, so we are very excited to see how the new product lines are received by Pip Ahoy fans and families across the UK.”
Simon Pilkington, managing director of John Adams, added: “We are really pleased to be working with CHF again on PIp Ahoy. It is a fantastic property that is sure to continue to grow with the launch on ITVBe.
“We are excited to be developing new products for series three and presenting them to retail at the earliest opportunity.”