Jakks Pacific is going big on JAM Media’s Becca’s Bunch

JAM Media has named Jakks Pacific as the global master toy licensee for the new children’s series Becca’s Bunch.

The California-based toy firm has secured the exclusive global rights to produce figurines, playsets and accessories as well as vehicles, musical instruments, plush, dress up and role play, arts and crafts, board games and accessories.

And there’s more. The firm will also release Halloween costumes, outdoor and indoor furniture, wagon, ride-ons, play tents, ball bits, balls and outdoor games.

So it’s just a small selection, then…

Each will be based on the series centred around a spritely bird and her group of animal friends. Plush, figurines, musical instruments, vehicles and playsets are planned for a 2019 autumn launch at US retail.

Jakks jois previously signed Becca’s Brunch licensees such as Candlewick Press, which has taken publishing rights for the US and Egmont which has signed for the rest of the world.

“This is a significant deal for us, and we could not have hoped for a better partner than Jakks,” said JAM Media CEO, John Rice. “Jakks understands the fun and playful nature of Becca’s Bunch as a property, and is translating the huggable and tactile quality of its characters perfectly into a standout line if toys.”

Tara Hefter, SVP licensing, Jakks Pacific, added: “we are thrilled to partner with JAM MEdia as master toy licensee for Becca’s Bunch. It’s an adorable pre-school series that is already a hit in the UK. We are looking forward to bringing Becca and her friends Russell, Sylvia and Pedro, to life through a variety of original toys, playsets and role play.”

Nickelodeon has secured exclusive broadcast rights to the series in the US and pay-TV rights for the rest of the world. Becca’s Bunch premiered on Nick Jr’s international channels and platforms in July and in the US in September. In addition, terrestrial broadcasters ABC Australia, CBC Kids and France Television have picked up the series for their respective countries.

Becca’s Bunch stars a cast of handmade puppet characters and features over 4,000 individually crafted props and set pieces. The series merges live-action footage, puppetry, 2D and CG animation to create its textured world.

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