New Netflix series Hilda boasts ‘great toy potential,’ says Silvergate Media

Silvergate Media has revealed details around its new animated TV adventure series Hilda and the planned consumer products programme surrounding it.

The broadcast launch of the series on Netflix on September 21st was timed to coincide with next month’s Brand Licensing Europe show where Silvergate Media will be presenting licensing opportunities for the new brand.

Hilda is based on the Eisner-award nominated graphic novels by Luke Pearson and is co-produced by Silvergate Media and Mercury Films. The series is now available in 130 countries on the global Netflix platform and Silvergate is currently lining up FTA broadcasters for the show.

The animated series features the voice talents of Game of Thrones’ Bella Ramsey in the title role of Hilda and a theme song by Grimes. The 2D animation follows the adventures of a fearless blue-haired girl as she travels from her home in a magical wilderness of elves and giants, to the bustling city of Trolberg.

Hilda joins Silvergate Media’s growing licensing portfolio which now also includes the popular pre-school TV properties Octonauts and Peter Rabbit. The licensor is now assembling the brand’s global consumer products programme with a focus on gifting, stationery, toys and collectables.

The property will have a booth and panel presentation at New York Comic Con this year, while a board game is currently in production from Brooklyn Game Lab. Publisher Nobrow has launched a TV tie-in book in addition to an app release scheduled for October 6th.

“Hilda brings audiences into a richly imagined and beautifully animated world filled with fantasy and adventure and we are incredibly excited about its potential for licensing,” said Ron Allen, EVP commercial at Silvergate Media.

“The property adds depth to our portfolio and has a unique look that we believe will translate exceptionally well into licensed products. It’s a great opportunity for licensees to get on board and we look forward to sharing creative assets with our partners at BLE.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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