Moose Toys is launching a licensing campaign around Treasure X toy line

Moose Toys is looking to replicate the success of its Shopkins and Pikmi Pops toy brands as it looks to build out a licensing programme around its new Treasure X.

The Australian toy firm has named Bulldog Licensing its UK and Ireland licensing agent for the new collectable range of toys, launched to offer the boys’ collectable market its own ‘unboxing’ toy range.

Treasure X challenges children to rip and dig their way through multiple layers in order to uncover one of 24 collectable treasure hunter characters, each brandishing their own distinctive weapon.

The range also offers collectors the chance to strike real gold with pieces hidden among the line.

According to both Moose Toys and Bulldog Licensing, Treasure X toy sales are ‘already off to a flying start,’ and over six million people have viewed the online animated trailer to date.

Bulldog Licensing, the team behind the successful licensing campaigns for Moose Toys’ Shopkins and its recently launched Pikmi Pops, will be launching the Treasure X licensing campaign for the first time at BLE next month.

“BLE is always a major event for us, but we are particularly excited this year as we have such a diverse range of quality brands – both established big-hitters and new arrivals – that all offer considerable commercial opportunities to potential partners,” said Bulldog Licensing MD, Rob Corney.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Rubies invites kid’s gothic book character Amelia Fang into dress-up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition …