The Entertainer to sponsor sixth annual Loved By Children Awards

The UK multi-channel toy retailer, The Entertainer has signed up as the sponsor of the sixth annual Loved By Children Awards, which closes for submissions later this year.

Run by Loved by Children – who has recently appointed Hello Communications to handle all PR and event management for the process – the team recently opened the awards for submissions until October 26th this year.

Following five successful years, has quickly established itself as a leading brand within the toy, playtime and parenting industry and the parenting hub’s awards have attracted entries from across the globe.

The awards has been widely recognised by toy industry leaders, including the likes of Little Tikes, John Adams and VTech with each year’s awards growing significantly.

Katie Gritt, social media, content and PR manager at The Entertainer, said: “We are delighted to be sponsoring the Lovedbychildren awards for 2019. Play is at the heart of everything we do here at The Entertainer and who better to award the best toys in the market than children themselves. We look forward to seeing the results.”

The toy categories for this year include Playtime, Creative Play, Bathtime, Travel Toys and the LBC Special Awards, including Best Toy Series 2019. The awards will be heavily publicised on, its sister site and their rapidly growing social media channels that have a combined following of over 692,000 followers.

“The Lovedbychildren Awards honour those fantastic products and brands that really bring something unique to the children’s market. The support over the last few years has been phenomenal, and we look forward to working alongside our great sponsor The Entertainer this year and celebrating those toys that are truly loved by children,” added Tina Summers, editor at Loved by Children.

The Lovedbychildren Awards are open for submission until October 26th this year. Information can be found at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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