The Toy Association has joined the backlash against tariffs imposed and the threat of further levies by US president Donald Trump this week by joining Americans for Free Trade.
The organisation is a multi-industry coalition aimed at opposing tariffs and highlighting the benefits of international trade to the US economy.
Made up of more than 80 of the nation’s leading retail, manufacturing, technology and services trade organisations, the new coalition has joined with Farmers for Free Trade in a multi-million dollar national campaign called Tariffs Hurt the Heartland.
Kicking off with events in Chicago, Nashville, Pennsylvania and Ohio, the campaign will focus on telling the stories of American businesses, farmers, workers and families harmed by tariffs through town hall style events, grassroots outreach to Congress and the administration, social media, rapid response and digital advertising.
Joining the coalition is the latest step in the Toy Association’s ongoing, aggressive fight against toy tariffs. Over the past several months, the Association has remained active on the issue by meeting with congressional offices, submitting comments to the United States Trade Representative and White House.
As part of its efforts, last week Toy Association President and CEO Steve Pasierb submitted comments to the USTR opposing the recently proposed $200bn list of Chinese imports, which would have significant impact on US toy companies, US toy jobs and US consumers.
“The toy Association remains deeply concerned about the negative impact of toy tariffs on American families, quality jobs in the US toy and children’s product companies, and out nation’s retail community,” said Pasierb.
“The most recent proposed list of goods subject to tariffs would damage consumer spending during the vital holiday shopping season as well as toy companies of all sizes – particularly small businesses; amount to nothing more than a tax on American families and their children and lead to projected losses of tens of thousands of US jobs.
‘Trade wars are the wrong approach.”