TOMY heads to Kind + Jugend with new  Lamaze, Boon and The First Years lines

TOMY will be heading to Kind + Jugend this year where the company will be presenting is range of award-winning baby products from Lamaze, Boon and The First Years brands.

Visitors to the show will be able to get a look at a cast of characters from Lamaze’s Clip & Go toy segment as well as other activity toys launching in 2019. All of the toys are endorsed by development experts in the US and the UK.

Lamaze will also be unveiling a new category next year targeting a lower price point with the aim to introduce the brand to new consumers through impulse purchasing.

TOMY has also announced that Freddie the Firefly is the winner of the Consumer award World of Kids Toys and will be on display as part of the firm’s existing line-up.

Meanwhile, Boon ‘will continue to lead the way’ in nursery essentials with more additions to its collection of designer and contemporary baby and toddler products. The range will target modern mums with over 100 products that are designed to save time.

‘TOMY has some exciting innovations to share for 2020, where we have seamlessly blended innovation with a sleek design that sets The First Years apart and paves the way for even more innovation going forward,’ read a statement from the company.

TOMY will be located in hall 11.2 on stand B050

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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