LEGO donates $10,000 to The Toy Foundation as it becomes an official sponsor of the charity

LEGO has been named the official Adopt-the-Pig sponsor of The Toy Foundation’s Toy Bank for the remainder of 2018 and all of 2019.

Th 82 year old toy company has outlined its commitment to philanthropy and its sponsorship of The toy Bank includes a $10,000 donation in support of the Foundation’s mission to bring joy, comfort and learning to children in need through toys and play.

“We are extremely grateful for LEGO’s ongoing support and steadfast commitment to our cause. While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world,” said Jean Butler, executive director of The Toy Foundation.

“LEGO’s sponsorship will help The Toy Bank bring the magic of play to more than a million children in need throughout the coming year.”

LEGO has been a long-time supporter of the Foundation’s work. The company has donated toys over the year to support The Toy Bank, and has participated in other FOundation programmes, including TTF’s integral Play Your Part events which benefited underserved and foster care children nationwide.

The Toy Bank collects millions of toys from toy companies and distributes them to a network of carefully vetted children’s charities. Since its inception in 2003, The Toy Bank has provided more than $200 million in toys to more than 25 million children in need, making play possible for kids undergoing medical treatments, living in poverty, foster care, coping with military life, suffering from abuse or otherwise in need.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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