The Entertainer launches new website as it predicts online sales to grow three-fold in next five years

Not one to turn a blind eye to the evolving habits of its customers, The Entertainer has launched a new website with the aim of streamlining the consumer journey for a ‘better purchasing experience.’

Having announced earlier this year a 30 per cent sales increase on its online platform and with its web sales set to triple over the next five years, The Entertainer has made several changes to its popular website to support its continued growth.

Changes include a more refined consumer journey facilitating faster shopping, improved performance to support with increasingly high levels of traffic over peak seasons such as Christmas, and a new predictive search engine.

In addition, the updated website now reflects the branding found in store and allows shoppers to view products by the same categories such as action toys and figures, dolls and soft toys, and arts and creative play, making the search for the latest toys and trends far simpler.

Also, with almost 80 per cent of The Entertainer’s web traffic coming from mobile users, the website has been designed with a mobile-first approach.

Steve Moran, online product and conversion manager at The Entertainer, said: “We are committed to reviewing the way our customers shop with us to continually improve their experience which is why we are very excited to announce our new and improved website.

“We hope through the changes made that we make it easier than ever to find and buy toys.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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