Rovio Entertainment has appointed Jazwares the global master toy partner in the lead up to the release of its September 2019 film, The Angry Birds Movie 2.
Jazwares is a leading name in consumer products, including toys, plush, collectables, musical instruments and consumer electronics. With 20 years of experience creating products with entertainment brands for global audiences, its recent toy lines includes the likes of Roblox, Peppa Pig and Feisty Pets.
“Rovio’s new multi year entertainment and licensing roadmap is our most exciting to date, spearheaded by 2019’s The Angry Birds Movie 2,,” said Simo Hamalainen, senior vice president, brand licensing, Rovio Entertainment.
“Our collaboration with Jazwares will leverage their extensive expertise with digital brands to deliver new and engagingly interactive experiences that bring the Angry Birds universe together for fans in totally cool ways.”
Rovio is developing a long-term and diverse platform of content for its global audience, including a new long-form animation planned for release in 2020. Other flagship projects include live stage shows, location-based entertainment initiatives and animated and live-action productions for Angry Birds’ YouTube channel.
“Jazwares is excited to be Rovio’s long-term master toy partner with a focus on building an everyday character branded product line,” added Laura Zebersky, chief commercial officer at Jazwares.
“This new, action-packed toyline brings the Angry Birds charisma to life with splat balls, blind figures, play-sets and plush by Russ, for cool play value and character recognition that fans, gamers and collectors can enjoy.”
To date, the Angry Birds family of games has amassed four billion downloads since 2009. Throughout 2018, Rovio will continue its games event and partnership programme, developing in-game brand integrations.