Ernst Kick: “India is on its way to becoming the next manufacturing hub”

India is on its way to becoming the next manufacturing hub, Ernst Kick, CEO of Spielwarenmesse has suggested amid reports that the B2B trade show, Kids India has seen a vast uptick in international attendees in the last year.

Kick has highlighted the constant improvement in the quality of products to emerge from the market coupled with the rise in international attention as indicators of the market’s growing position within the global toy market.

Reports emerging from the the sixth Kids India suggest that the B2B trade fair is increasing its international standing, with more than 5,300 trade visitors attending its 2018 event.

The show welcomed around 106 top buyers from 29 different countries as it opened its doors at the Bombay Convention & Exhibition Center in Mumbai this September 4th to 6th.

The toy, children’s products and sports goods fair also attracted 160 manufacturers and suppliers, showing more than 300 brands. The event itself is organised by Spielwarenmesse India, a subsidiary owned by Spielwarenmesse and is supported by All India Toy Manufacturers Association and the Sports Goods Export Promotion Council.

The success of this year’s show was fuelled by a diverse mix of leading international brands.

Katharina Janotta, MD of Spielwarenmesse India, said: “Kids India brings together the best from the industry. Our endeavour was to strengthen the fair by further advancing the high quality standards not only with regards to exhibitors and visitors but also to services.

‘We’re very glad that our efforts are appreciated by the participants which is already reflected in numerous stand bookings for Kids India 2019.”

Ernst Kick, CEO of Spielwarenmesse, added: “We are seeing a continuous rise in international attention at Kids India. Given that the quality of products from India is constantly improving, it’s safe to say that India is on its way to becoming the next manufacturing hub.”

Highlights of this year’s show included the special areas Sports Arena, TrendingNow and the Back to School Pavilion. The Trending Pavilion showcased the two main trends in India for the coming trading year: Express Yourself products that stimulate creativity and Tech Toys for technological toys.

As well as visitors from across India, Kids India also attracted interest from Australia, Austria, Denmark, France, Germany, Hong Kong, Japan, Thailand, the UK and the United Arab Emirates.

Janotta concluded: “Kids India is determined to contribute sustainably to raising awareness among parents and the industry of the important role that toys play in a child’s development.

“This commitment is reflected in our initiatives to improve visitor and exhibitor quality, in our special areas and the focal topics in our seminar programme.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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