A board game that lets couples take on roles in their own Romcom, Fog of Love, has hired the toys and game specialist, Playtime PR, to handle its pre-Christmas marketing campaign.
The board game was designed by Jacob Jaskov with the aim of delivering a title he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories.
It was originally launched in 2016 on Kickstarter where it smashed its goal to raise over $160,000. It is already proving popular with the gaming community, having been billed as “the best game we’ve played in a long, long time,” by Shut Up and Sit Down.
The game is now aiming to break the mainstream audience with its accessible role-play theme, stylish aesthetic and built-in tutorial.
“That’s why we have decided to work with Playtime,” said Jon Purkis, communications manager of brand owner, Hush Hush Projects. “Because they appreciate how the game has real potential to appeal to non-gamers as well as those familiar with RPGs. Not only is the theme accessible to everyone, regardless of gamer knowledge or gender, but it’s also ready to play straight out of the box teaching you how to play while you play, much like video games do.”
Forbes labelled it ‘the most beautifully packaged game seen in years.
“The premium look and feel of the game is also reflected in the quality of its game-play,” added Playtime PR’s founder and managing director, Lesley Singleton.
“The perfect mix of style and substance, Fog of Love is a fantastic example of how gateway games are evolving as the market for board games changes and grows too. We love the romantic comedy theme and this gives us lots to play with in the run up to Christmas.
‘We are delighted to be working with Jacob and Jon in the coming months.”
Fog of Love retails for £47.99 and has already seen commercial success across the pond where it is the top selling board game on Walmart.com. The game is being given UK distribution from Asmodee UK.