WildBrain, the leading digital kids’ network and studio, has been commissioned to produce an original YouTube toy-play series for the hit pre-school brand Clangers.
The ten episode run has been signed over to the firm by Coolabi Group following the success of the pilot episode earlier this year.
As part of a two-year agreement under which WildBrain will exclusively manage all official Clangers content on YouTube, the studio has also been appointed to manage the YouTube strategy for the new narrative toy-play series.
The latest content is expected to launch on the official Clangers’ YouTube channel for Halloween 2018.
“Clangers is a wonderful example of a pre-school property with a strong UK heritage that is now reaching global audiences on YouTube through new content,” said Jon Gisby, managing director, WildBrain.
“Since taking over channel management earlier this year, WildBrain has doubled the YouTube audience for Clangers and our viewing data shows strong potential for additional international growth.
“WildBrain Studios is excited to begin work on a new toy-play series for Clangers fans around the world to enjoy on YouTube.”
Jeremy Banks, chief executive, Coolabi Group, added: “We are over the moon to be partnering with WildBrain in bringing our magical brand, Clangers, to even more new audiences across the globe. The YouTube channel is really starting to increase the visibility and footprint of Clangers on the platform.
“With the Clangers’ 50th anniversary approaching in 2019, we have a really exciting 12 months ahead and the nw toy-play series is set to be one of the many new adventures we are taking the brand on to celebrate.”