Registration for Toy Fair 2019 now open

Registration for media and visitors looking to attend the 66th annual Toy Fair in London, Toy Fair 2019 is now open.

The UK toy show will return to London’s Olympia next January, running from Tuesday 22nd to Thursday 24th, with a scheduled press day being held on January 22nd.

Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK, covering a total of 22,000 meter square floor space and hosting more than 250 exhibiting companies.

Among the headliners this year is The Pokémon Company International who is returning as the official sponsor of the show’s entrance foyer, This will be the third year in a row that The Pokémon Company International has taken over the position.

“Toy Fair is a key event in our calendar and we are excited to sponsor the foyer again this year,” said Pete Murphy, senior director, marketing and licensing, The Pokémon Company International.

“Being the very first thing that visitors see when they come to Toy Fair gives our new launches incredible exposure and drives traffic to our distributors’ stands.”

Other confirmed exhibitors at the show next year include LEGO, VTech, Golden BEar, Orchard Toys, John Adams, K’Nex. Eduk8 Worldwide, Melissa and Doug, Keel Toys and Brainstorm.

Majen Immink, director of fairs and special events, said: “Toy Fair 2019 is the perfect event for exhibitors to show visitors the incredible passion and inspiration of the UK toy industry. Every year we are delighted to see so many returning exhibitors, but also to see so many brand-new stands revealing products at their first ever show.”

Register for free at from 4th September. To make reapplying easy, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update and submit their details to receive their 2019 show ticket. Visitors who choose not to pre-register or confirm their Smart Link will be required to prove they are a genuine trade visitor and pay a £15 entry fee on the door.

Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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