Tiana of Toys AndMe helps Vivid toy range to ‘flying start’ at The Entertainer visit

The new range of Toys AndMe toys has got off to a flying start following the meet and greet event with the professional unboxer Tiana at The Entertainer in Coventry last week.

The star of the Toys AndMe YouTube channel was on hand at the ticketed event to meet hundreds of fans in Coventry’s Lower Precinct where she signed merchandise and posed for photos alongside her new toy range.

Following the event, The Entertainer in Coventry saw an immediate spike in sales, with some items reportedly being close to out of stock.

“The Tiana meet and greet was a huge success with hundreds of the TT Squad getting to meet Tiana throughout the day,” said Craig Lowe, events coordinator at The Entertainer.

“The event supported Tiana’s new toy range brilliantly giving it a huge boost, with The Entertainer Coventry nearly selling out completely, even after having extra stock brought in especially for Tiana’s visit.”

Tom Bennie, senior brand manager at Vivid, the toymaker’s behind the Toys AndMe range, added: “We have worked closely with Tiana and her family on the toy range and feel that it encapsulates everything that kids love about Tiana and Toy AndMe, so we are delighted with how the event ran and it’s got the range off to a great start.”

The Toys AndMe collection includes the Mega Box Pop Surprise, Tiana’s Unboxing Studio, a Popn Shop Car Playset, the Party POp Surprise and Totally Tiana Doll.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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