Little Tikes scoops string of industry awards and makes the short list in more to come

Little Tikes has been the flavour of the month with industry experts, having scooped several prestigious toy awards including the Independent Toy Awards, Loved By Parents and making the Made For Mums shortlist.

In the recently announced Independent Toy Awards, Little Tikes won three awards including the Gold in the Educational category for tis STEM Jr. Wonder Lab, a silver award for its Magical Unicorn Carriage in the best Ride-On category and the bronze in the Vehicles category for its RC Dozer Racer.

Meanwhile, Loved By Parents also recently announced its winners in which the Little Tikes infant pre-school range reigned victorious and was awarded three Platinm medals. The Little Tikes Light n Go Sports Zone was awarded Platinum by the judges in the Best Activity Toy, Best INteractive Toy and Best Stimulative Toy.

Little Tikes has also been shortlisted for several acclaimed awards by industry leaders including Made For Mums and Smallish magazine. The awards have recently announced their shortlisted finalists in which Little Tikes is up for medals in Best Preschool, Best Educational, Best Role Play and Best Outdoor Toys.

Michelle Lilley, head of marketing at Little Tikes, said: “For us, the most important thing is making toys which help create long lasting memories through both fun and learning.

“These awards are judged by industry experts alongside consumer testers who we aim to engage with our products in the same way families will at home. We are delighted to both pick up these awards and be shortlisted for the forthcoming categories.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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