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Asmodee UK drives board game accessibility with Catan cost reduction

Asmodee UK is continuing to drive accessibility in the tabletop and board gaming sector for the hobby’s growing new audience with a raft of new initiatives and concepts.

The latest step from the board gaming behemoth has been to reduce the cost of one of the outfit and genre’s most popular gaming titles, Catan from a £44.99 rrp to £39.99. The new price change will take effect as of September 1st this year.

One of the pillars of the modern renaissance in tabletop gaming, over 25 million copies of Catan games have been sold worldwide since its launch in 1995.

Through the price reduction, Asmodee hopes that the beloved title will be ‘more accessible than ever, to even more consumers who can discover the joys of trading, building and expansion on the island of Catan.’

The cost associated to many of the leading titles in the tabletop and board gaming sector has long been listed among the sector’s limitations towards accessibility for a number of potential hobbyists.

Big box games often sell within the region of £45 to £60. Many hobbyists in the sector have called for a reduction in costs in order to encourage diversification in the scene.

Meanwhile, Catan is among six pioneering titles in Asmodee UK’s range of Modern Classics, which highlights the board games that have shaped the growth of the industry and represent essential parts of a new player’s introduction to the market.

Catan is joined by the likes of Ticket to Ride Europe, Pandemic, Dixit, Carcasonne and Splendor in this new sub-cateogry.

“Catan is a major focus for Asmodee UK and is just part of our Modern Classics range, perfect for new or experienced players,” said Ben Hogg, marketing manager at Asmodee UK.

‘There is no doubt this price reduction will help make Catan a more attractive on-shelf purchase for consumers at retail.”

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