The results are in for the 10th annual Independent Toy Awards hosted by Toy Shop UK, showcasing the products being championed by the nation’s independent toy retailers this year.
Among the extensive list of this year’s Gold awards winners, Wow Stuff’s Harry Potter Light Painting Wands have secured the top spot in App Toys, Drumond Park’s Wally the Washer has taken home the Action Game win and LEapFrog’s Learning Safari Playspace has secured the Baby category win.
Tactic Games’ Jungle runners took gold in the Board Game category, Winning Moves’ Top Trumps Friends took Card Games and Learning Resources’ Playfoam Pals Wild Friends took Children’s Gifts.
Medal logos have been awarded across 25 categories, with gold, silver and bronze prizes being awarded. Additionally, commendation logos have been awarded to those companies that narrowly missed out on achieving a top three award.
Toy Shop UK asked its over 900 listed independent retailers what they think are the best toys in each category. Winners are revealed rather than selected as votes pour in.
Toy Shop UK founder, Michael Hawkins, said: “We have been really pleased with the quality of entrants to the Awards this year, and in many categories it was a closely fought battle for the top spot.
“As with previous years it’s been fascinating to see what the life-blood of the toy industry – the independent toy retailers – perceive to be winning products. We remain appreciative of the indies for giving their time to vote for their hero products. They have helped the awards to go from strength to strength, and we are delighted to work with them and to champion their views.”
Richard North, CEO of the multiple award-winning Wow Stuff, said: "From the beginning, over two years ago when we first had talks with Warner Bros. in London, then Burbank in the US, we set the innovation goals high.
"Our approach was to ‘do Wow or not at all. These awards are a result of the belief that Warner’s showed in us. I am as happy for them and their teams as I am for Wow Stuff and our teams."