John Adams has partnered with Forest Holidays to bring its suite of board games to families enjoying a staycation in the UK this year.
The initiative sees John Adams create exclusive games crates, now available for guests to access at ten different Forest Holidays locations across the country. Each crate contains a selection of ten family games to suit every taste.
Titles range from Linkee, Triominos, Rummikub and Othello to Don’t Be A Donkey and even a couple of classic Rubik’s Cubes.
The long-term collaboration kicked off in spring this year and also sees Rummikub taking pride of place in more than 300 Golden Oak cabins in ten different forest locations across the UK.
Forest Holidays is also working with John Adams on an exclusive Rubik’s Trail which will be installed at a number of locations next spring.
Lynette Norris, marketing manager at John Adams Leisure, said: “Forest Holidays provide the much-needed quality time ‘away from it all’ that families and couples so often crave in today’s hectic world.
‘We chose to collaborate with Forest Holidays in particular as we felt their UK staycations provided the perfect balance of discovery, exploration and relaxation in sumptuous, cosy cabins that are ideally suited to fun, tabletop gameplay. Guests can request a crate for their cabin and enjoy an evening of fun together with all tastes catered for.
“Golden Oak cabin guests have their very own copy of Rummikub to enjoy and the feedback so far has been really positive from families who have been enjoying the offering since we launched the initiative in Spring.”
Charlotte Thorogood, partnership executive at Forest Holidays, added: “Here at Forest Holidays we are always looking for ways to help our guests to connect with each other.
“The range of games from John Adams is a great catalyst for these connections to take place for all generations of friends, families and couples. We believe that creating these connections in a natural environment not only helps our guests to relax, but to leave with a real sense of renewal, that extends back into their lives back home.”