Former Schleich and TOMY man, Jeremy Robinson has joined the Fundamentally Children team as its new head of business development.
With a wealth of experience from across the toy industry, Robinson will work with the outfit’s new and existing clients to help them gain maximum benefits from Good Toy and App Guide endorsements.
In order to do this, he will be focusing on the company’s regular marketing campaigns, the roll-out of more Good Toy Zones and increasing the programme of experiential marketing at events.
Robinson’s responsibilities will also include the management of the company’s increasing international presence, including the recent launch of the US Good Toy Guide, its work in the UAE and more.
Robinson said: “I am delighted to be joining the Fundamentally Children team, The company is at an exciting stage of growth and there is a variety of projects underway that I am looking forward to working on and progressing.”
Amanda Gummer, founder and CEO at Fundamentally Children, added: “We are thrilled to be welcoming Jeremy to the new role. His experience and knowledge of the toy industry will enable him to support our existing clients, and further develop newly launched areas of the business.”