Spielwarenmesse has opened up the entry phase for next year’s Toy Awards, the 70th anniversary edition of the coveted industry awards.
As it prepares to enter its seventh decade, th Awards programme is being revamped with the introduction of an additional category for start-ups and with the inclusion of a digital preliminary round to the judging process.
The registration period for submitting entries to the toy Awards has commenced this week, and all companies exhibiting at the Spielwarenemesse can enter up to three products in a variety of categories.
The category line-up, Baby & Infant, Pre-school, School Kids and Teenager & Adults is being extended to include a Start-up category, open to all companies founded less than five years ago.
The closing date for entries is November 23rd this year.
On top of this, to make it easier for exhibitors to take part in the toyAwards, Spielwarenmesse is introducing a digital preliminary round.
All companies are initially required to submit a product description, together with photos and videos to the Toy Awards website. Based on the descriptions, the jury of experts will shortlist the best innovations in the digital preliminary round.
The 15 nominees for the Toy Awards will be revealed at the main press conference, marking the 70th Spielwarenmesse on January 24th 2019. The Awards will be presented to the winners at the Opening Ceremony on January 29th.