Hamleys has partnered with The Noble Collection to bring a swathe of new Wizarding World of Harry Potter inspired items to its flagship Regent Street store in London.
The new Nobles collection will include an extensive character wand range featuring the likes of Harry Potter’s wand in Ollivander’s Box, to wands for Professor Dumbledore, Hermione Granger, the Weasley’s and the Death Eaters.
In fact, the range features over 50 different boxed replicas from the hit movie series.
The Nobles collection also includes a selection of hand enamelled crest keychains, wax seals, crest bookmarks and gold and silver-plated pens, all personalised for each of the four Hogwarts houses: Griffindor, Ravenclaw, Hufflepuff and Slytherin.
Other products include plush versions of characters like Dobby, Scabbers and HEdwig, jigsaw puzzles, sculptures, prop replicas and more.
It will all feature among Hamleys’ newly refurbished 3000 square foot area in the lower ground floor. Throughout the summer, this range has been brought to life with a daily schedule of interactive product demonstrations, competitions, meet and greets and more.
Ralph Cunningham, Hamleys Group CEO, said: “We are delighted to be collaborating with one of the world’s most recognised brands to bring even more of the Harry Potter magic to our world-famous London toy shop and we are beyond excited to showcase the incredible assortment of items from the Noble Collection Harry Potter line.”
Dick Jude, general manager, Noble Collection UK, added: “The Noble Collection is delighted to be involved in this latest evolution of the ever popular Wizarding World retail experience.”