Hasbro and DC Comics settle the Bumblebee dispute

Hasbro and DC Comics have settled a trademark dispute in which the Transformers toymaker sought to block sales of a Mattel doll based on the DC superhero Bumblebee.

Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the popular Autobot and protagonist in Hasbro’s first Transformers spin-off movie later this year.

Terms of the settlement have not been disclosed and statements have not been issued from either side. However, Judge Lorna Schofield of the Southern District of New York ordered the case dismissed on Wednesday upon receiving a settlement notice from DC’s lawyers.

The DC Comics character of Bumblebee does predate that of Hasbro and was first introduced in the Teen Titans comic series in 1977. DC Comics and Warner Bros. revived the character in 2015, when they launched the DC Super Hero Girls franchise.

At this time, Mattel had begun selling a Bumblebee action figure and a LEGO set based on the character was in distribution.

Hasbro introduced its own Bumblebee character in 1983 and obtained a trademark on the Bumblebee name in 2015.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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