MGA Entertainment initiates move to bring ‘some manufacturing’ to the US

MGA Entertainment has initiated a move to bring a portion of its plastic manufacturing to the US, the company’s boss declared in a post yesterday.

CEO Isaac Larian made the announcement via the professional networking platform, LinkedIn earlier this week, highlighting that the company was scouting for an injection and blow moulding manufacturing expert to help with the move.

“We are going to bring some the plastic manufacturing to the USA,” he said in his post. “We need a great injection and blow moulding manufacturing general manager to set up a state of the art, automated factory.”

Like most toy companies, MGA Entertainment manufactures most of its products in the Far East but already has a factory set up in Ohio.

The move follows the recent announcement made by Hasbro’s chairman, Brian Goldner that the company will be accelerating a move to bring more of its manufacturing to the US.

In its half year earning conference, Hasbro confirmed its current position to increase the level of production carried out outside of China to 40 per cent.

MGA Entertainment is in the throes of global success with its hit collectable property, LOL Surprise. Recent findings from The NPD Group have revealed that the fashion doll collectable property is now the number toy property across 13 countries tracked by the insights group.

LOL Surprise has helped the global toy markets half year sales to a 26 per cent increase. The market now accounts for 11 per cent of dollar sales in the total toy industry.

ToyNews has reached out to Larian for further comment on the proposed production move.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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