Moose Toys leaps into youth electronics with Really RAD Robots launch

Moose Toys has officially made its leap into the robotics category with the retail launch of its Really RAD Robots line.

This is Moose Toys’ extended move into youth electronics, one of the fastest growing toy categories in the world.

Yakbot is the first in the new range to be released, boasting an array of features including voice recording and play back, sound warping, over 20 different sounds and the ability to self-right after he is rolled along the ground.

Ronnie Frankowski, CMO at Moose Toys, said: “Youth Electronics is one of the fastest growing toy categories globally, and Moose has historically seen huge success within it.

“The Little Live Pets brand has become a household name so moving into Robotics was a natural progression for us. We are so excited to be introducing our Moose magic to Robotics. We are creating robots that are cool, fun and a little bit mischievous, we know our fans are going to love them.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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