Autumn Fair is launching a new theatre for 2018 dedicated to helping both traditional and pureplay brands tap into the growth in online opportunities.
The Master Online Retail Theatre will be situated in Hall 5 at Autumn Fair and will offer attendees advice on how they can ensure their ecommerce and social channels deliver greater revenues during the Golden Quarter and beyond.
The content available within the theatre will provide new insights for those pureplay brands that are already embracing and maximizing the opportunities of online. Traditional retailers that are using online as an additional sales channel will also find these sessions valuable with panels and presenters discussing various topics.
“Meeting customer’s changing delivery expectations,’ ‘Using fulfilment by Amazon – the pro and cons’, ‘How will delivery methods be evolving – are drones a reality?’ and ‘How to maximise your online profits this Christmas 2018,’ will all be topics of discussion.
The Theatre has been set up in reaction to recent statistics from the eMarketer’s Updated Estimates and Forecast for 2016-2021, that 24 per cent of all retail sales now take place online.
The Master Online Rtail Stage will offer advice on how these retailers can leverage business strategies such as SEO and drop shipping to improve and evolve online offering.
Louise Young, managing director of Spring and Autumn Fair at ITE Events, said: “The market is inb a place now where ecommerce sales are expected to increase from accounting for a fifth of retail sales this year to a quarter in just three years.
“Mastering online retail us already an essential part of running most retail businesses and those that do it well will continue to thrive. It’s a huge opportunity for bricks and mortar retailers, and we hope to enable them to capitalise on it.
“At this year’s Autumn Fair we’re also expecting that pureplay retailers will see the value in meting face to face with potential suppliers, and getting their hands on a whole swathe of exclusive products too.”
The Master Online Retail Theatre will host events for the full length of Autumn Fair, from September 2 to 5 and be situated in Hall 5 of Birmingham’s NEC.