PhatMojo named master toy partner for pre-school series Llama Llama in US

Genius Brands International has named PhatMojo the master North American toy partner for its growing pre-school brand, Llama Llama.

The deal follows GBI’s recent announcement that Netflix has greenlit season two of the animated Llama Llama series, an adaptation of the bestselling and multiple award-winning children’s book series.

PhatMojo is recognised across the US as one of its fastest-growing toy and collectable companies.

“PhatMojo’s creativity in developing toys and collectables that are both true to the brand and the vision of the originators of that brand has been a major factor in the company’s meteoric rise in just a few short years in the licensing industry,” said Lloyd Mintz, SVP, global consumer products at Genius Brands.

“The company also values relationships and respects the community that embraces the property, which is extremely important for a beloved and trusted property such as Llama Llama. We are eager to work with PhatMojo’s creative team on bringing yet another dimension of this extremely popular, modern-day classic property to consumers throughout North America.”

Bill Graham, chief business development officer, PhatMojo, added: “We have great respect for Anna Dewdney’s vision for Llama Llama and for GBI’s development of the property as a global brand. We’re honoured to be a part of this brand and can’t wait to create a great line of toys that will allow kids and their parents to connect with the characters of Llama Llama.”

Genius Brand’s growing roster of licensing partners creating product for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies and Myself Designs for belts.

It will all hit retailers in spring next year.  

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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