A rise in sustainable, eco-friendly friendly toys is expected to help drive the educational toys industry to its projected 11 per cent growth over the next four years.
According to the market analysts, Technavio, the global educational toys market is expected to post a CAGR of more than 11 per cent during the forecast period of 2018 to 2022.
Smart toys are tipped to be the biggest driver in the market growth, alongside the increased consideration that parents, educators and vendors are taking surrounding the topic of sustainability.
According to Technavio, manufacturers are increasingly opting for sustainable product development in a trending lean towards the products that cause less harm to the environment.
Companies such as 4M have already started offering eco-friendly educational toys, including recycled Paper Beads Kits and 4M Eco Science Toys.
“Due to the steady growth in the global eco-friendly educational toys market, several start-ups are increasingly entering the global educational toys market,” said a senior analyst at Technavio.
“Luke’s Toy Factory is another start-up that offers eco-friendly educational toys. These advances in green toys will most likely drive the market during the forecast period.”
This week, LEGO starting upping the ante on sustainability with the launch of its new plant-shaped bricks built from sugarcane plastic.
The Danish toy giant detailed the move earlier this year, announcing the reformulated, eco-friendly building blocks were set to hit shelves.
LEGO plans to roll out the bricks across most products by 2030 as part of efforts to overhaul its manufacturing processes to prioritise plant-based materials and recycled sources.