Storyball, an interactive AI toy that gets kids active smashes Kickstarter goal by 400%

An interactive smart ball toy that encourages active play among children through the power of AI has hit over 400 per cent its original funding target on Kickstarter.

Storyball has seen a surge of consumer backing on the crowdfunding platform that has taken the project to more than £100,000 in funding, over four times its original goal.

The interactive play ball guides a child’s experience through audio, haptic and light cues to signal what to do next. It will sound an alarm is the user gets caught by its story narrative’s ‘bad guy’, vibrate if they haven’t jumped high enough over an imaginary fence and more.

Storyball also utilises AI and machine learning technology to detect habits, behaviours, skills, likes and dislikes among its users to tailor the game, quiz or story they are playing.

The team behind the project has partnered with Nickelodeon and HarperCollins Publishers to bring hit children’s brands PAW Patrol, GUNK Aliens and Magic Ballerina to the concept through a range of featured skins.

Characters such as Chase and Skye from Nickelodeon’s PAW Patrol will feature alongside Snivel the Robo-Dog from GUNK Aliencs and Ballerina from Magic Ballerina. It also includes three original characters, Agent Ayo, Pepper the Bear and Sesame the Unicorn.

Storyball chief product officer, Meir Biton told ToyNews: “We are overwhelmed, excited and thankful for all the support received from parents and educators – our vision of bringing play back to the real world and creating new learning experiences for today’s kids resonated with many.

“The space between real and digital is growing fast and we are looking forward to taking a seat at the front. The crowdfunding has been an important step that secured the launch of so many wonderful stories, classic and new.”

The Storyball Kickstarter project has just one day left. The next steps for Storyball will be product finalisation and delivery.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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