Re:creation has secured a partnership with Zing that will se the toy firm distribute the hit US bubble toy, Glove-A-Bubbles across the UK.
The range has already seen vast success across the States where it achieved a spot in the top five best-selling toys in a major US retailer last month, hitting sales in its thousands each week.
Re:creation has outlined its aim to capitalise on the momentum of the Glove-A-Bubbles range to grow distribution and awareness here in the UK.
Jonathan Kirkley, Re:creation marketing director, said: “Globe-A-Bubbles offers a unique way to get in on the bubble action. Its bold design offers stand out and visibility at retail and the bubble performance is second to none.
“It’s little surprise the likes of TV’s Holly Willoughby picked this product as one to watch this year at Toy Fair.
“Re:creation will put the brand firmly on the map in the UK with a major marketing push for the second half of the year. We are delighted to be working with the inspiring team at Zing to realise this innovative product’s full potential here.”