The Ben 10 Alien Party Tour is hitting Smyths Toys Superstores this summer, with numerous events running across the UK throughout August.
Each party location will feature a range of free activities, including a Ben 10 inflatable assault course, costume character appearances, giveaways and more.
The tour will visit Smyths stores in Glasgow (9th August); Wallsend (11th August); Hull (16th August); Blackpool (18th August); with other locations and dates yet to be confirmed.
Developed in partnership with Cartoon Network, the studio has also created a digital Ben 10 Alien Party Kit, allowing kids to host their own themed parties at home. Kids are also being offered the chance to win their own Ben 10 party experience.
To win the experience for them and 30 of their friends at their nearest Smyths store, they are being encouraged to enter a competition promoted across the retailer and the Cartoon Network website and social media channels.
Graham Saltmarsh, director of licensing, Northern Europe, commented: “Ben 10 is one of the most successful boys’ properties of all time and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves.
“We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in an uplift in retail footfall and consumer products sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.”