Autumn Fair launches AI-powered networking and product showcase app

Autumn Fair has launched a new AI powered app to help attendees set-up networking opportunities as well as get a first look at new products ahead of the show.

The new app – titled AF Product Match – learns its users’ preferences in order to deliver personalised product recommendations to buyers, as well as suggesting the most relevant attendees to connect with over the course of the show.

Available exclusively to Autumn Fair visitors, the app will allow attendees to brows and favourite products, exhibitors and seminars available at the show, create unique lists of must-see products and make Autumn Fair as accessible as possible.

The app users data provided by exhibitors and visitors upon registration and overlays it with multiple algorithms to analyse their behaviour in order to learn about their business needs.

AF Product match will also serve as the Autumn Fair guide with schedules for all four of the Fair’s theatres being built into the interface, letting attendees know what’s going on and at what time.

Louise Young, managing director of Spring and Autumn Fair at ITE Events, said: “Autumn Fair has always been about maximising our customers’ investment, being that money or time. The AF Product Match is another step in that direction.

‘We recognise that time spent at Autumn Fair is increasingly valuable, which is why the app is specifically designed to make the tough decisions for attendees about which products and suppliers will be of most relevance to them.

‘The app’s recommendations will help buyers to discover the newest products in a way that makes the show’s unrivalled size and variety more accessible, ensuring that attendee’s experience is as streamlined and personalised as possible.”

The AF Product Match app will be available on Apple and Android from this week.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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