WowWee to grow Fingerlings franchise Down Under with Merchantwise Licensing

WowWee’s popular Fingerlings franchise is looking to make a name for itself Down Under with its new brand management agency, Merchantwise Licensing.

The Melbourne-based licensing company has been appointed the Fingerlings sub-agent for Australia and New Zealand with a remit of growing its consumer products activity across the region.

Fingerlings has already begin building a solid licensing programme off the back of its popular toy line, a range that was named Toy of the Year and Collectable of the Year by the Toy Association during the 18 Annual Toy of the Year Awards at this year’s New York Toy Fair.

In Australia, Hunter Products is the master toy distributor for WowWee and Planet Fun NZ handles New Zealand distribution. In the gams and puzzles space, MJM Australia is distributing the Cardinal licensed programme across both Australia and New Zealand with DK Publishing, the master publishing partner, rolling out numerous titles throughout 2018.

“We are delighted to be named the ANZ sub-agent for Fingerlings on behalf of Striker. Internationally there are already more than 30 great licensees already in place,” said Merchantwise managing director, Alan Schauder.

“Our focus will be to develop strong local partnerships in categories such as apparel and accessories, back to school, stationery, confectionery and live entertainment to complement the great toy and publishing ranges.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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