Zimpli Kids has partnered with Bestway to deliver what it bills as ‘the ultimate combination of outdoor fun’ with a new Swim ‘N’ Slime Pool.
Aligning Bestway’s experience in the inflatables market with Zimpli Kids’ popular Slime Baff brand, the partnership ‘marks a huge moment within the consumer goods market.’
The new European agreement will see the Swim ‘N’ Slime Play Pool land at retail in spring/summer 2019 across European retailers and online sellers.
Bestway represents a 30 per cent global market share within the inlfatables industry, offering over 1,100 products across four core categories including above ground pools and portable spas, recreational products, sporting goods and camping products.
Head of marketing at Zimpli Kids, Jessica Coy, said: “We are so pleased to be partnering with Bestway on this exciting new Swim ‘N’ Slime range. Slime Baff has over two billion views alone on YouTube from independent viewers worldwide.
“We will be using our viral marketing expertise to replicate this success to build brand awareness for the Bestway and Zimpli Kids Slime pools worldwide.”
Zimpli Kids has underlined its objective to work with more companies like Bestway to replicate similar partnerships and co-branded products worldwide.