McFarlane Toys joins ‘Fortnite movement’ with new line of collectable figures

McFarlane Toys has teamed with Epic Games to release a swathe of premium collectable figures based on the hit video gaming franchise, Fortnite.

The range will feature figures, resin statues and accessories all scheduled for launch this autumn.

This is the latest toy company to partner on the video gaming IP, joining the likes of Funko and a master toy line from Jazwares. The master toy partner has recently described Fortnite as more than a game, likening it to a global movement for its level of popularity worldwide.

McFarlane Toys’ CEO, Todd McFarlane, said: “The Fortnite brand has taken on global status and continues to grow each day. The game, with its sense of skill and irreverent fun, now has hundreds of character options to choose from, which is a tremendous blueprint for making any successful toy and action figure line.”

The collaboration will focus on showcasing both the current and classic looks from the Fortnite franchise.

According to the worldwide creative director of Epic Games, Donald Mustard, players “are going to be blown away,” by the range, going on what has been seen through the prototype stage.

Fortnite has made Epic Games $8bn to date, just one year since its advent. It is also believed to have made $1bn through in-game purchases and has been projected to bring in a value of $20bn by next year.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Scalextric’s Batman vs Superman tops the John Lewis ten toys for Christmas list

The Warner Bros. and DC Comics icon, Batman has swooped in on the first of …